1st May 2012 – Kilmarnock, Scotland – Technology-driven British audio video cable manufacturer, Atlas Cables, is pleased to announce the launch of a new range of HDMI cables, setting a new standard of picture and sound quality.
The Chord Company has started to deliver its new high-end HDMI cable to retailers. The new Active SilverPlus High Speed HDMI cable with Ethernet replaces Active SilverPlus.
This new cable, fully certified as High Speed in all lengths – and available in lengths up to 15 metres – includes an audio-optimised audio return and Ethernet capability.
Active SilverPlus includes an updated version of the in-line high-frequency filter used so successfully on the original Active HDMI. The filter removes high-frequency interference ensuring the best possible picture and sound.
The Chord Company has added Ethernet capability plus an optimised audio return connection to its multi-award winning SuperShield HDMI cable. It will come as no surprise that the all new cable is now called: the Chord SuperShield High Speed HDMI cable with Ethernet.
Chord SuperShield High Speed HDMI cable with Ethernet is available in 1, 2 and 3-metre lengths.
To follow the success of Chord’s award-winning HDMI Silver Plus, and the recently introduced, performance-on-a-budget HDMI SuperShield, was always going to be an interesting challenge. Chord considers that they have ridden the bucking bronco of performance and have produced a refined thoroughbred that will enhance the viewing pleasure of the enthusiast – the new HDMI Active. Interestingly, the most significant improvements with the HDMI Active are the sound quality of the new cable.
Chord’s new and extremely pretty SuperShield HDMI is available now.
It’s targeted at the entry-level end of the specialist market where the performance:price ratio is absolutely critical.
But entry-level at Chord is just an expression that means a greater challenge
The SuperShield is HDMI 1.3b certified.
It uses 26awg oxygen free copper conductors for high conductivity, and low density gas filled polyethylene insulation for its excellent dielectric properties.
Each of the pairs of conductors are protected by a dual-foil shield, and the overall cable is additionally shielded by a foil and a high density braid, effective to high frequencies in traditional Chord fashion.
Gold-plated connectors, soldered with Chord’s chosen lead-free solder, help to achieve the best performance and complete the package of an extremely cost effective HDMI cable for the new world economy.
Having a PC in my listening room was convenient as I have often been experimenting with different audio playback apps, sound cards, and all the various drivers like ASIO and Kernel Streaming.
The problem though was the noise of the PC. All that investment in a great hi-fi system and a signal to noise ratio destroyed by computer fans.
The solution came to me last week and it was simple.
OK, I have an advantage: a cable company as a client. Nigel at Chord was kind enough to send me a 5m HDMI Silver Plus cable and two DVI to HDMI adapters.
The experiment was to move the PC outside my listening room and then to use a 5m Chord HDMI and 5m USB cables to monitor and control the PC.
The worry was running a good monitor at 1920 by 1200 over a 5m HDMI cable. Would the image quality be reduced? The image was absolutely fine and so much so that I temporarily tried a 10 m cable which worked just as well.
Definitely a result. Noise removed from my listening room, the hi-fi sounds significantly better. The computer is no harder to use. I’ll use a USB DVD drive near the monitor for normal stuff but walk the few metres to use the Plextor Premium CD drive for serious ripping.
In response to calls from frustrated customers, The Chord Company is supplying its first ever electronic component. Many owners of flat screens and projectors have benefited from connecting their components with Chord’s award winning HDMI Silver Plus cable but this hasn’t solved an increasing problem: the lack of available HDMI inputs. The solution is an HDMI Switching Matrix