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Memory Stick

What is that music playing please?

It’s somewhat unfair to name check  Magico over this irritant at the Munich High End Show but theirs was the room that irritated me the most.

Why? Because they were playing some choral music that sounded fabulous, excepting a bit of room boom, and I wanted to find out what the music was.

I’m sure I’m not alone in being interested in finding new music.  The trend to music servers or music from laptops or memory sticks is great for the ease of the companies doing the demos, but there is a really strong tendency to hide what is playing.

In the case of the Magico demo the problem was exacerbated by the demo maestro being in the corner furthest from the entrance and the room was absolutely full.

It would have been to intrusive to cross the room in front of the audience so I asked the rest of the staff in the display area of the room.  Maybe too many people had asked, maybe it was a bad day.  Whatever, I left the room feeling irritated and still without the name of the track.

Totally unfair on Magico: had they been running a bad demo or using uninteresting music then I wouldn’t have commented.

So a plea to companies running demos at hi-fi shows: besides good systems, good choice of music and pleasant atmospheres can you please just make it easy for us music fans to find out what you are playing.